Today philanthropists want to be told a story that’s relevant to their lives and in which they see an opportunity to create tangible impact to match their philanthropic goals.
The authenticity of the Community Foundation, its deep roots in the local community where we were born, live or make our living, its fiscal transparency, cause-agnostic nature, demonstration of need and impact, acknowledgment of affinity, and celebration of its donors are key to how we operate – and why so many donors come back and continue to give year after year.
The Need for Generous People and Good Asking
“The ‘philanthropic community’ isn’t an abstraction. It’s made of flesh-and-blood people with personal attitudes and preferences. These people turn a charities’ dreams into reality – but only if we listen to them as individuals, find out what they want, and make our approach accordingly”. The UK is a generous society: two-thirds of us (62%) give away some of our money to good causes every year, and well over a third (39%) do so every month. This is good news, and collectively this generosity raises around £10 billion each year to support c.165,000 registered charities and many more smaller, informal voluntary organisations.
What is not so well known or understood is the philanthropic process that enables most of those gifts to occur. Most of us believe that our charitable acts are spontaneous and private decisions, but in reality most charitable giving relies on both generous donors, good asking, and sometimes ‘birds of a feather flock together’.
Research shows that generous intentions rarely turn into charitable action without the intervention of other people and organisations to help altruistic people put their principles into practice.
- An in-depth study of 82 wealthy donors found that 65% believed that a ‘more professional approach by those seeking funds’ was a significant factor in the development of philanthropy in the UK.
- A representative survey of UK charity donors, conducted by the Commission on the Donor Experience, does not support the contention that most donors are concerned by current fundraising practices: a majority (54%) feel they have control over how charities communicate with them (just 16% disagree); only 23% state they wish they were not on the database of the last charity they supported (none of the oldest age group, aged 80+ hold that view); and only 8% disagree that supporting charities ‘brings them joy’.
- A representative survey of the general UK population found that 60% would prefer charities who communicate in a professional way with them, and think that charities should be able to use information that is publicly available, for example doing Google searches or drawing on newspaper articles, in order to tailor their approach to their supporters.
Philanthropy is not a linear journey
- Objectives – establish clear personal, charitable or corporate objectives to clarify what you want to achieve
- A Strategy – outline how you will achieve your goals, where to focus your giving, what support you need and the best mechanism for you
- Give tax effectively – maximise your giving and impact by taking advantage of different tax-efficient methods
- Selecting charities – find and choose effective charities based upon your interests and objectives
- Assessing Impact – understand what your money has achieved, whether your objectives have been met and how your giving might improve.
Hampshire & Isle of Wight Community Foundation is a trusted philanthropy adviser offering each of our fundholders and clients a bespoke service advising on where their priorities for local charitable giving can make the best impact, investing donations to maximise return and delivering precision grant-making on their behalf. We research and advise on needs and issues, conduct due diligence, report on impact and outcomes, and involve you as much or as little as you wish. It’s much easier and cheaper than having your own charitable trust with all the same benefits. In fact the Charity Commission acknowledges that Community Foundations have a reputation for the effective management of charitable funds in order to maximise their impact at local level. Please read the Charity Commission statement.
Trusts & Foundations
As the largest community and voluntary sector grant-makers in Hampshire, we distribute funds on behalf of a wide range of trusts and Foundations which appreciate our knowledge of the voluntary sector, our robust management of funds, assessment and monitoring of grants, and our evaluation and reporting mechanisms. With our knowledge and experience of grant-making and community development in Hampshire and Isle of Wight, Southampton and Portsmouth, HIWCF is uniquely placed to offer other trusts and Foundations a comprehensive and tailor-made grant-making service.
- Transfer your charitable trust to the Foundation maintaining the original aims & objectives
- Commission us to source, assess and evaluate grant applications
- Make a one-off or annual award to the Foundation, which is ring-fenced and distributed in accordance with your agreed criteria
- Become part of our grant-making panels
Helping businesses focus their Corporate Social Responsibility really allows them to engage with and demonstrate that they care about their employees, their customers, suppliers and their local community. Please click here to see how to give as a business.